What Sign Shop Should You Use? Why? and How? (Part 1)
Updated: Dec 4, 2020
If you've landed on this page, our best bet is that you're looking to promote your business with physical advertising. Now you're probably thinking about employing a local sign organization, but with a quick google search, you've realized there are hundreds of them; Which one will you choose? Which one will reach my budget? Who has the best quality?
STOP... breathe, we're here to help and walk you through your decision process.
Sign firms are a dime a dozen nowadays; however, they are unique in their particular way.
Let's break down the sign type categories:
Architectural (Back-lit Signs, Store Front Signs)
Stationary Print (Business Cards, Brochures, Envelopes, Letterheads)
Large/Small Format Printing (Banners, Posters, Window Graphics, Wall Graphics)
Architectural is most popular with industrial firms. This signage is commonly found in malls, shopping centers, office buildings, and retail storefronts. Your typical wayfinding sign and back-lit neon signs are what would be contributed to the architectural genre. When investing in architectural signs, be prepared for a waiting period; permits are required for this form of signage. City/industrial permits can take anywhere from a few weeks to months, depending on your location.
Stationary signage would be commonly found in any local business. Business cards, brochures, postcards, letterheads, envelopes, and many other branded paper products are what the industry would consider being stationary materials. The majority of stationary print shops solely stick with printing paper products as the variety of paper solutions are quite vast and allows them to stick within a niche.
Large/Small format printing is one of the most common forms of signage services. The range of products this sector provides can be seen throughout both business and the home. Most solutions that large/small format shops provide would be banners, posters, magnets, yard signs, car and building graphics, safety signage, wall/floor graphics, and so much more.