Store Front Signage Essentials
Author, Katelyn Gray (Social Media Associate at SmartSign) discusses the significance of the her following practises in the retail signage sector (be specific, keep it simple, write in headline text, have a call-to-action). She refers to signage as the silent but highest selling sales people in a business.
Her top 5 retail signage musts:
1) Outdoor Signage
2) Informational Signage
3) Persuasive Signage
4) ADA (Americans with Disabilities Act) Compliant Signage
5) Door Mats